Utilizing Automated Bidding: Scientific Guide

Have you ever considered utilizing automated bidding for your Google Ads campaigns? If not, you may want to give it a try! Automated bidding can be a great way to manage your campaigns and improve your results. In this blog post, we will explore the science behind automated bidding and how you can use it to your advantage. We will cover topics such as how automated bidding works, what factors are considered, and how to set up your campaigns for success.

What is Automated Bidding?

Automated bidding is the process of using a computer program to automatically place bids on behalf of a advertiser in order to maximize the return on investment for that advertiser. The program will take into account factors such as the current bid prices, the click-through rate, and the conversion rate in order to determine how much to bid and when to bid.

The Benefits of Automated Bidding

When it comes to online advertising, one of the most important aspects is bidding. Bidding allows advertisers to set a maximum price they are willing to pay for a click on their ad.

There are two main types of bidding: manual and automated. Manual bidding is where the advertiser sets their own bids, while automated bidding is where the bids are set automatically by software. Automated bidding has many benefits over manual bidding, including:

– Increased Efficiency: Automated bidding can save a lot of time as you don’t have to manually set your bids each time. This means you can spend more time on other aspects of your business or campaign.

– Increased Effectiveness: Automated bidding can be more effective than manual bidding as it can take into account a lot of different factors that you may not think about when setting your own bids.

– Increased ROI: Automated bidding can help you to increase your ROI as it can optimize your bids to get you the best results possible.

The Drawbacks of Automated Bidding

1. Automated bidding can lead to over-bidding and wasted ad spend.

If you’re not careful, automated bidding can lead to you over-bidding on keywords and wasting your ad spend.
2. Automated bidding can limit your control over your campaign.
When you use automated bidding, you’re giving up some control over your campaign. You won’t be able to adjust your bids as frequently or as precisely as you could if you were manually bidding on keywords.
3. Automated bidding doesn’t always work well with complex campaigns.
If your campaign is more complex, with multiple goals and a large number of keywords, automated bidding might not be the best option. It can be difficult for the algorithm to optimize for all of the different variables in a complex campaign.

How to Use Automated Bidding

If you are running a Google Ads campaign, you have the option to utilize automated bidding. Automated bidding is a feature that sets your bid amount automatically for each auction, based on your goals. There are different types of automated bidding, and you can read more about them here. In this article, we will focus on how to use automated bidding to your advantage.

First, you need to decide what type of automated bidding you would like to use. The three main types are Target CPA (cost-per-acquisition), Target ROAS (return-on-ad-spend), and Maximize Clicks.

Once you have chosen a type of automated bidding, you need to set up your campaign so that Google Ads knows what your goal is. For example, if you are using Target CPA bidding, you need to tell Google Ads what your desired CPA is. You can do this by going to the “Bidding” section of your campaign settings and selecting “Target CPA.” Then, enter your desired CPA in the field provided.

Case Studies

Automated bidding is a system that allows Google Ads advertisers to automatically set their bids for ad placement on the Search Network. Advertisers can set automated bidding to target a specific cost-per-acquisition (CPA) or return-on-investment (ROI).

Advantages of using automated bidding include:

The ability to scale your campaigns quickly and efficiently
Increased control over your campaigns
Improved performance of your campaigns

In this section, we will take a look at two case studies of businesses that have utilized automated bidding to achieve success with their Google Ads campaigns.

The first case study is of a business that sells software products. This business was struggling to meet its sales goals, as its manual bidding strategy was not generating enough conversions. By switching to an automated bidding strategy, the business was able to increase its conversion rate by 33%, resulting in a significant increase in sales.

Alternatives to Automated Bidding

There are a few alternatives to automated bidding that can be considered when running paid search campaigns. These include:

It can be time-consuming and requires more constant management, but can be more effective for certain campaigns.

Ultimately, the best strategy is the one that will work best for your specific business goals and needs.


In conclusion, automated bidding can be a great way to improve your PPC campaigns, but you need to make sure you’re using it correctly. Follow the tips in this guide and experiment with different settings to find what works best for you. And as always, if you need any help, our team of PPC experts is here to assist you.



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